WEAREVER BY ZIGNONE LAB

10 february 2019
WEAREVER BY ZIGNONE LAB

ZignoneLAB marks the evolution of functional fabrics.

With the launch of WearEver the wool mill presents another novelty. Proof of the company’s renewed commitment to Research&Development, starting in 2019 the most advanced products created using cutting-edge techniques in the wool mill can be found in the ZignoneLAB family. This selection derives from the company’s passion for discovering new, functional performance in wool fabrics, taking the progress of textile tradition to an entirely new level.

An absolute first: the practicality of WearEver

The wool mill has always considered technical innovation an essential part of design, and with its WearEver line it introduces the first Bi-Natural Stretch pure wool fabrics, made by applying a special treatment created in the company’s laboratories. Thanks to this technique, these products combine the greatest natural flexibility with the comfort of an Easy Care line. This is truly breaking new ground in terms of functionality: the name WearEver says it all, and garments made of these fabrics will always be impeccable and ready to wear, thanks to their anti-crease, water-repellent and anti-stain properties that also make them washable in the washing machine. This series is aimed at fashion brands that put an emphasis on performance, and intends to offer their customers clothing that can be worn worry-free, offering the greatest stretch with the least stress, on even the busiest of days.

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